If you never have any problems with your Audio Projects, Then I.C.E. may not be for you. But in reality, there are always technical problems that range from subtle to critical and even some that are potentially fatal to the project.
Problems might include:
Distortion, especially of the digital type, is a huge problem in audio today. It is very easy to get a “warm” microphone, a “warm” preamp, plug-in, mixing console, and other software.
“Warm” translates to generally “good” distortion (like cholesterol, there is good and bad distortion), but by the time the audio gets to the mixing or mastering stage, it is too warm (too much distortion) and it needs some I.C.E. (I.C.E is cool).
I.C.E can counter the distortion and clean it up by reducing or eliminating the distortion AFTER it has already been recorded and processed. This is just one of the important uses of I.C.E. It can be used to attack the aforementioned list of common audio problems.
In the right hands and ears, I.C.E. (In Case of Emergency) can correct all of the above in a few seconds (or minutes for the complicated issues) with zero latency, no artifacts, and transparent sound.
These are actual recent problems / requests from Billy Stull's Mastering clients. He was only working with 2 track stereo Masters (not individual tracks). Not just for distortion and Mastering, I.C.E. on individual multitracks cleans up and "sculpts" to your heart’s / Audio’s content.
Billy Stull has 50 years in the business - worked with Rupert Neve, Norman Petty, Warner Bros., Andy Johns, etc. and has recorded/mixed/mastered thousands of projects and has been Mastering for 20 years. He's taught Mastering since 2006. Using his experience, he has innovated this plugin collaboration with Sonic Studio to help share these tools with the mastering community.
These were all Stereo Mastered songs, not individual tracks or stems. These requests from these successful professionals would have been impossible or at least difficult, time consuming, and requiring some compromise without I.C.E. Attention to small details factors in greatly to their success. My ability to do the previously impossible factors in to my success.
Tom Biener, Chace Audio
"[Legendary I.C.E.:] We tried it, we loved it, we bought it!!"
Dave Davis, All Night Party
"[Sonic Studio Mastering EQ]...a real step forward, with the great sound we've come to love"
Dave Glasser, Airshow Mastering
"soundBlade and Quartet - a totally unique combination of the highest quality sound with excellent EQ and dynamics. I'm not a big plug-in user, but this is the plug-in to use with soundBlade."
Bob Lanzner, Technovoice
"What the Sonic Studio Mastering EQ does is nothing short of a miracle."
Clients include: George Clinton, Michael Jackson, Stevie Wonder, Chaka Khan, RZA, Snoop Dogg, Lil' Kim, Ne-Yo
DiViNCi - Producer, Engineer, Artist
"It's rare that the most convenient way to do something also provides the best quality, but with Sonic Studio Process that's exactly what I get. Being able to process multiple files at once with the same SRC & dithering algorithms I use on my final bounces has always been my ideal scenario!"
Once one learns to operate I.C.E, it can be used effectively at the recording, mixing, or Mastering stage.
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